Streamline CRM
Orbit Dashboard
Bloomly Onboarding
Skills
Tech Stack
Experience
Senior Brand & Product Designer
Alchemy
San Francisco, CA
Jan 2023 – Present
Built and shipped an AI agent integrated into ChatGPT to automate internal design and marketing processes, enabling the marketing team to operate more autonomously without depending on design resources.
Designed and shipped the Alchemy Support Hub (alchemy.com/support) — a centralized FAQ and knowledge base with progressive disclosure UX that reduced unnecessary support ticket volume.
Led global website audit to identify brand and UI inconsistencies across alchemy.com, defining a prioritized roadmap of fixes and next steps.
Created explainer animations for Alchemy's Smart Wallets product — a customizable web3 authentication SDK that abstracts blockchain. complexity into a familiar web2 signup experience — assets used both in-product onboarding and on the marketing website.
Contributed to design system documentation and maintained brand consistency across product and marketing touch points.
Product Designer
Hashy
Los Angeles, CA
Jan 2023 – Dec 2023
Led end-to-end product design for Hashy, a data tracking web app for cannabis producers, from zero to shipped product.
Conducted user research including interviews, surveys, and Reddit community engagement to validate product direction.
- Defined user personas, journey maps, and information architecture.
Iterated through 5 versions based on usability testing — identified that 60% of users felt lost on the home screen and 80% did not complete batches, leading to a full redesign of the onboarding flow.
Redesigned home screen and batch progress flow based on usability study findings, resulting in a 30% increase in user sign-ups in the first quarter.
Built and maintained the complete Figma design system enabling consistent shipping across web and mobile.
UX/UI Designer
Neon Roots
Los Angeles, CA
Dec 2019 – Dec 2022
Led end-to-end product design for Hashy, a data tracking web app for cannabis producers, from zero to shipped product.
Conducted user research including interviews, surveys, and Reddit community engagement to validate product direction.
- Defined user personas, journey maps, and information architecture.
Iterated through 5 versions based on usability testing — identified that 60% of users felt lost on the home screen and 80% did not complete batches, leading to a full redesign of the onboarding flow.
Redesigned home screen and batch progress flow based on usability study findings, resulting in a 30% increase in user sign-ups in the first quarter.
Built and maintained the complete Figma design system enabling consistent shipping across web and mobile.
UX/UI Designer
Carbono Dev
Oct 2018 – Nov 2019
Monterrey, MX
Designed UX/UI for startup products and web apps, working directly with founders and developers.
Delivered end-to-end design from concept to handoff across mobile and web platforms.
UX/UI Designer
Upwork
Remote
Feb 2016 – Sep 2018
Specialized in mobile app design including wireframing, prototyping, and branding.
Delivered design solutions for clients across multiple industries.